Ashley Nell Tipton Boutique+™


A few months ago in collaboration with JCPenney I shared the #HereIAm video for Ashley Nell Tipton’s JcPenney campaign. The campaign continued the conversation on body positivity, confidence and self-love within the plus size community. The video encouraged women of all body types to accept themselves, flaws and all, and to learn how to live in and love their bodies. Ringing any bells?! If you don’t remember who Ashley Nell Tipton is, she is the amazingly talented fashion designer who won season 14 of Project Runway after showcasing a beautiful plus size collection!  Many of us got to enjoy watching her create her masterpieces episode after episode only wishing that we could run to our local mall and grab our very own piece.

Look familiar?


Well, we spoke and Ashley Nell Tipton has answered! After much hard work competing for the Project Runway title, Ashley Nell Tipton has partnered with JcPenney to bring the plus size fashion industry Boutique+™! Boutique+™ is a plus-size lifestyle collection created for the fashion conscious millennial shopper. The brand was conceived by a dedicated team of design, trend and product experts whose focus is to ensure the looks of Boutique+™ complement a curvier shape. From sexy skirts, leather jackets, funky partners and bright colors, Ashley is definitely giving us plus size women a run for our money. As a plus size women who can’t seem to stay out of the mall and online stores, it can be so hard to find trendy options at your local mall and sometimes waiting for your packages to come brings so much anxiety lol. I think it’s amazing that soon I’ll be able to walk into my local JcPenney and find some great pieces that I know I won’t be able to find anywhere else. Even more exciting new, Boutique+™ will range in sizes 0x-4x and 16W-30W in stores and online! This is unheard of!!

Here is a sneak pic of some the goodies you’ll be able to shop at your local JcPenney.


The first exclusive Ashley Nell Tipton for Boutique+™ capsule collection launches online and in-stores starting September 6, 2016. As you can see this collection will feature inspired looks by 1950’s fashion. The collection will include pieces like slash knee jeggings, quilted pencil and box pleat skirts,  cropped cape-sleeve blouses, boyfriend tees, and bomber and moto-chiffon jackets represented in a rich color palette of rose tan, indigo, olive and black cherry. Design elements such as lipstick prints, bold horizontal stripes and sequins give the collection a modern twist. Now that you know all about the collection, I know what you’re thinking; how deep in my pockets will I have to go for these trendy pieces? Let me be the first to tell you, Not deep at all. JcPenney has given us great price points for this collection. Prices will range from $15.99 to $35.99 for graphic tees and pleated skirts, while moto and bomber jackets are $49.99 to $74.99.

Ashley Nell Tipton will be debuting her fall Ashley Nell Tipton for Boutique+™ capsule collection at a one-of- a-kind live streaming shop-able fashion show celebrating women of all sizes on September 6th in New York City. But for now enjoy this JcPenney docuseries video and see how all this magic can to be!

In collaboration with JCPenney



  1. 09/07/2016 / 1:52 PM

    Ashley is a talent and the collection is beautiful! I love the rose shades!

  2. 09/07/2016 / 5:00 PM

    omg those pastels! So many cute pieces, and can we just all wear floral headbands on a daily basis yet? Or is that only normal for coachella lol

  3. 09/07/2016 / 5:34 PM

    Everything came out beautiful! Congrats!

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